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25 april 2011

Educational initiatives to explain the role played by banks in France


In 2010, the FBF carried out a number of communication initiatives aimed at underscoring the active role of the banking sector in our country.

 

It published a brochure entitled "Banks in France", explaining - with figures to back it up - that French banks are solid, that they effectively finance the economy in a challenging environment, that they are one of the top private-sector employers in France, and that they are continuing to hire.


In December 2010, French banks banded together to launch a collective communication highlighting their initiatives and the daily commitment of the 400,000 banking sector employees working to serve the French people. This campaign, dubbed "Parlons de la banque et parlons-en vraiment" (Let's talk about banks - And let's get serious) received a full-page spread in the national and regional daily press. French banks are thus seeking ways to expand the many collective and individual initiatives taken to meet their clients' expectations.

 
 
 
 
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